Watch the book trailer!
If you don't like the way our school is run, then this book is really worth reading - the whole school programme is based on market research and computer games. It took me a while to get my head around how it worked, and even now I am not quite sure I've got it properly sorted out, as it was such a new concept. There were glimpses of how the teachers made sure the students did learn stuff, but it was all mixed up with branding and the heavy influence of the sponsors. This was the bit I found most interesting. But I also liked the way that even in this school, the students are not happy with the way things go on - with good reason sometimes! - and a group gets together to see what they can do to sabotage the culture of everyone being forced to conform.
Who would enjoy this? Anyone who wants to explore the role of commercialism in education. Is this the logical end to private/public partnerships?
Reviewed by Amy
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